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Global Digital Marketing (Targeted Marketing)
In today's borderless world, two factors affect the fortunes of virtually every company, entrepreneur and nation state: the globalization of trade and the ascendancy of digital and online technology. In this highly competitive, technologically advanced, and rapidly changing business climate, a complete new approach to marketing is required – global digital marketing.
Fundamentally speaking, a global digital marketing environment is nonintrusive, mercurial, process oriented, results oriented, spatial, integrated, about relationships and is not just about the www. Digital marketing is not solely Internet marketing or web marketing. Today digital marketing involves scores of digital and online tools such as datbases, e-mail, private online networks, proprietary software, electronic forms, bar codes, push technology. All of these tools and many more to come, are part of digital marketing environment.
We help our clients develop a digital marketing model based on their individual needs and requirements segmenting the whole process in following parts:
- Developing Digital Vision
- Researching (Client's) Digital Market
- Using Databases as a Collective Memory
- Segmenting Market
- Developing Creative Promotional Concept (Landing Pages, Copy, Creatives)
- Choosing Digital Marketing Tools (Google PPC, FB Ads)
- Building Digital Command Center
And finally we integrate your global digital marketing program – a marketing program is most effective when it works like a well oiled machine. All of resources deployed work in same direction. This type of integration is possible only when if every step has been planned in detail. That’s why strategic planning is important in digital marketing.
We have carried out several global level digital marketing campaigns and do contact us if you need to develop one.