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The first Sale of profit is certainly a cause of celebration. However you need a plan to deliver ongoing communication to build a steady influx of customers – else your framed "Dollar of Profit" will start feeling lonely.
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In today's world of constant Twittering, pinging, poking, and Facebooking, connecting your business to your customers is essential. Trouble is, the old rules and formats won’t help you much.
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In today's borderless world, two factors affect the fortunes of virtually every company, entrepreneur and nation state: the globalization of trade and the ascendancy of digital and online technology.
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